Amazon’s new AI buying software tells you why you can purchase a really useful product

Amazon has been stuffing AI options into its buying expertise for the previous few years now. In the present day, the corporate unveiled a brand new characteristic known as “Assist me resolve,” which takes into consideration your searches, searching and buying historical past on Amazon to counsel merchandise and describe why a specific product is best for you

For instance, in the event you’re looking for a tenting tent, and have checked out sleeping baggage for 4 individuals, stoves, and have purchased tenting boots, Assist me resolve would counsel an all-season, four-person heat tent. The software will initially keep on with the value vary you’re at present searching, however it may well additionally counsel cheaper or dearer gadgets in the event you select to see extra choices.

Amazon says the “Assist me resolve” button will present up after a person has browsed by many comparable listings. The button can be situated below the “Hold looking for” choice on the prime of the homepage.

“Assist Me Determine saves you time through the use of AI to offer product suggestions tailor-made to your wants after you’ve been searching a number of comparable gadgets, supplying you with confidence in your buy determination,” Daniel Lloyd, vice chairman of personalization at Amazon, mentioned in a press release.

Amazon mentioned it’s utilizing massive language fashions together with AWS’ generative AI app service, Bedrock, search service OpenSearch, and advice service SageMaker for the software.

The characteristic shall be accessible to customers within the U.S. on the Amazon Buying app on iOS and Android, and on the net.

Over the previous yr, the e-commerce firm has applied a number of buying instruments to drive extra purchases. Final yr, it launched an AI assistant Rufus, which sought to help answer user questions about products. Then in October 2024, it added AI-powered shopping guides for over 100 categories, and this yr, it began offering audio product and review summaries.

After which in September, it debuted Lens Live, which lets customers level their cellphone digicam at issues round them on the planet and get product options on Amazon.

Google, OpenAI and Perplexity have additionally been investing in AI-powered buying instruments to drive extra gross sales.